Toward fostering creative and innovative researchers: an architectural approach

Toward fostering creative and innovative researchers: an architectural approach

Built environment has an undeniable effect on human behavior andperception. Human creativity and innovationphysical spaces. This article investigated the role of built environmentalcharacteristics on Perceived Creativity and Innovation (PCI). A threestep process was used to determine where participants would feel mostcreative and innovatfour environmental characteristics that independently predicted greaterPCI: (a) beauty, (b) privacy, (c) fluidity/ visibility, and (d) flexibility/spatial ...

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