Successful Customer Relationship Marketing

Successful Customer Relationship Marketing

Successful Customer Relationship Marketing New thinking, new strategies, new tools for gettingcloser to your customers Bryan Foss amp; Merlin Stone Part 1. Knowledge of customer relationship management (CRM) and 1customersChapter 1. Defining CRM and assessing its quality 3Merlin Stone and Neil WoodcockThe CMAT model 5; CMAT methodology 9; Customer management performance 11;The model used to define lsquo;business performance rsquo; 11; The companies assessed 14Chapter 2. ...

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