Investigating the Relationship between Relationship Marketing and Customer Satisfaction: A Case Study Asia Insurance company

Investigating the Relationship between Relationship Marketing and Customer Satisfaction: A Case Study Asia Insurance company

In today rsquo;s competitive environment, customers are one of the most important factors of organizational success. As a result, retaining and making them satisfied is an important goal for organizations. Relationship marketing is a new concept in customer-orientation field and can help researchers find more cues about future success through focusing on customers. The purpose of the current paper is to survey the relationship between relationship marketing and customer satisfaction in Asia ...

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A Lesson in Digital Customer Relationship Management

A Lesson in Digital Customer Relationship Management

وداع با Fido(نام سگی است در یک بازی): درسی در مورد مدیریت روابط مشتری دیجیتالی وقتی که زینگا اخیرا دو شاخه یک بازی آنلاینی که عملکرد ضعیفی داره و معروف به پتویل هست را کشید، فریاد صاحبان بازی حیوانات مجازی آن گوش خراش و بلند بود. این آخرین روزی است که دوست کوچک من زنده خواهد ...

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The Feedback Loop: More Data Doesn’t Always Mean Better Customer Service

The Feedback Loop: More Data Doesn’t Always Mean Better Customer Service

حلقه zwnj;ی بازخوردی اطلاعات بیشتر همیشه به معنی سرویس مشتری بهتر نمی باشد وقتی که مشتریان یک رستورانی تحت تاثیر رفتار مودب خدمتکاری قرار می zwnj;گرفتند،معمول بود که خدمتکار مذکور مورد تمجید مدیر قرار بگیرد یا انعام خوبی از مشتری دریافت نماید.چنین تراکنشی همچنان در حیطه zwnj;های ...

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دانلود مقاله انگلیسی Exploring the role of customer relationship management (CRM) systems in customer knowledge creation

دانلود مقاله انگلیسی Exploring the role of customer relationship management (CRM) systems in customer knowledge creation

عنوان مقاله: Exploring the role of customer relationship management (CRM) . systems in customer knowledge creation ترجمه عنوان مقاله: شرح نقش مدیریت ارتباط با مشتری. سیستمی در ایجاد دانش مشتری Abstract: This study explores how customer relationship management (CRM) systems support customerknowledge creation processes [48], including socialization, externalization, combination and internali-zation. CRM systems are ...

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Successful Customer Relationship Marketing

Successful Customer Relationship Marketing

Successful Customer Relationship Marketing New thinking, new strategies, new tools for gettingcloser to your customers Bryan Foss amp; Merlin Stone Part 1. Knowledge of customer relationship management (CRM) and 1customersChapter 1. Defining CRM and assessing its quality 3Merlin Stone and Neil WoodcockThe CMAT model 5; CMAT methodology 9; Customer management performance 11;The model used to define lsquo;business performance rsquo; 11; The companies assessed 14Chapter 2. ...

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