دانلود مقاله انگلیسی Exploring the role of customer relationship management (CRM) systems in customer knowledge creation

دانلود مقاله انگلیسی Exploring the role of customer relationship management (CRM) systems in customer knowledge creation

عنوان مقاله: Exploring the role of customer relationship management (CRM) . systems in customer knowledge creation ترجمه عنوان مقاله: شرح نقش مدیریت ارتباط با مشتری. سیستمی در ایجاد دانش مشتری Abstract: This study explores how customer relationship management (CRM) systems support customerknowledge creation processes [48], including socialization, externalization, combination and internali-zation. CRM systems are ...

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